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For the majority of companies, there is a variety of factors that determine whether a customer will work with you or not. Many of those factors you can control, like the quality of your products, availability of inventory, and customer service, but there are some factors that aren’t in your control. One of those factors […]

Revenue and transaction trends identify your company’s sales patterns over the prior twelve month period. Recognizing these patterns and what activities lead to growth is a critical step in making the right decisions for your company. Understanding your company’s revenue analytics and trends will help you answer the following key questions How to meet your […]

As a business, you want to reach and sell to as many customers as possible. The problem is that it takes resources to connect with prospects and potential customers. Your company only has a limited amount of those resources, which means you have to make decisions about who to target with your marketing and sales […]

Business analytics reporting is crucial for gaining a better understanding of your business and your customers. One of the most important key metrics that we measure is called types of purchases. By analyzing what your customers are buying, we can determine which products they purchase most frequently, how often they buy them, and how your […]

Almost every business sets revenue goals for the year. Most will check their progress towards those goals by looking at how much revenue they’ve brought in to date and then comparing to previous years. But what a lot of businesses don’t do or don’t know how to do is look at why their revenue is […]

The first step toward growing your company and exceeding your revenue goals is understanding where the business is now with key metrics. Our blog reviews the most important business metrics and explains what they are, how to monitor them, and how to improve them. These metrics include: customer retention, purchase frequency, identifying at risk customers, and more. You will have a step by step guide on how to increase your growth as easily as possible.

A business’ retention measures the percentage of customers that purchased within the last 12 months that also purchased within the prior 12 months. It is one of the most critical metrics to measure for any company. If you don’t have a solid business retention, then customers aren’t committed to working with you over the long term, and you must consistently devote time, money, and resources to find new customers.